As if we didn’t already have enough various and sundry stuff to learn and deep complicted things to master just to get ahead or simply keep with the constant changes and enhancements in online development. The emerging online “industry” Gods have succeeded in creating a constantly changing level of imposing steps, rules, guidelines and new hoops to jump through before any of the work we do even gets to be seen by searching web viewers and users. Lke back in Kindergarten days, if we “draw outside the lines”, step too far to the left, use too many tags, or the wrong keywords we can quickly get flagged and tagged as spam and arbitrarily assigned to the digital dust bin of obscurity and eventual obsolescence.
KEEP IN MIND:
SEO is not an exacting science. There is no one-shot sure-fire solution. A lot that goes into it mostly reverse-engineering Google.
- No one can guarantee any rank in any search engine.
- Page ranks change frequently, sometimes hourly.
- Ranking varies depending on search terms, location and other factors sometimes entirely beyond your control.
- Certain SEO tactics (key-word stuffing, for example) will get your site banned form Google.
There are thousands of new companies on the scene that offer to shepperd web developers through to processes of Search Engine Optimation that are designed to push/guide properly optimized websites higher up in major search engine rankings thereby driving visitors to their site.
“WE DON’T BUILD WEBSITES TO BE BEST KEPT SECRETS!”
In the <Resources> section of The Coolness Factor, by mid-April I will post a shortlist of some of the leaders in SEO. The list won’t be reviews so recommendations are accepted.