Microsoft has been searching for a way into the mobile space. Their latest effort was to create a media buzz around the launching of their new Windows Phone OS 7.5 code-named “Mango” at a New York VIP Preview event this morning to show off the next Windows 7 Phone reported to bring over 500 new and compelling features.
Microsoft will have to go a long way toprove they are serious competitorrs in this rapidly emerging and evolving market.
Microsoft has to step forward with:
- Functional business and enterprise-focused features
- The full set of 500 features?
- A successful robust next version mobile OS
- Avoid killing demand for existing WP7 phones
- Innovative consumer-focused features
- Answers to VB.net Visual Studio 2005 developers
- Is it running in WM (Windows Mobile) 6.5?
- WM 6.5 and WP7 Backwards compatibility plans, if possible?
- Any support for encryption,VPN and private-app loading?
- Marketplace support for Mango phones
- Verizon’s upgrade plan for Mango
- Date of Mango downloads for existing Windows Phone users
- Front-facing camera or a gyroscope or a built-in NFC chip
- New ways to generate excitement around Mango phones
- Ways to overcome Apple’s and Google’s head start and momentum.
At Tuesday’s VIP event Microsoft’s Mobile Communications Business Pres. Andy Lees said the company aims to make mobile computing “smarter and easier for consumers, applications and the internet.”
“We wanted to provide the customer with less clutter, more clarity. This builds upon our mission to make the smartphone smarter, and easier. With Windows Phone Mango, we’re taking a people-centric approach to communications.” It seems the company is pursuing a strategy to integrate mobile applications with the operating system.
“Think of your applications as musical instruments,” said Lees. “With Mango, they finally become part of an orchestra, with a conductor. With Windows Phone 7, applications are alive as part of the total experience.”
In order to differentiate itself from the likes of Apple and Google, Microsoft said Mango will be available on devices beginning this fall, Lees said, adding that the software is already live on not-yet-public handsets built by Nokia.
One of the components of the new Windows Phone 7 is what they are calling the “people hub,” an all-in-one contacts list with tight Facebook integration that allows users to text, call, IM, or tweet at people on your contacts list. Other new features Microsoft announced for the software update were multitasking, copy-and-paste and multimedia messaging.
Microsoft is releasing the API immediately to allow developers to create applications for the software. Lees said that the software would be integrated with Skype recently purchased by Microsoft for $8.5 Billion.