This is the chant and mantra for companies as big as RIM, LG, Nokia and Dell. Even Mighty Microsoft is singing that song, heck, they are leading the choir.
Remember Gateway and Compaq Computers? Sometimes an exit is quiet and unexpected. In other cases it is loud and anticipated. In many other instances the decent and decline can be slow and uncertain leaving the company to teeter of the edge of oblivion for years if not decades.
In all cases it is painful for those that have invested their faith and futures.
It is the nature of business that companies will sooner or later encounter peaks and valleys. It’s when the valley is as deep and forbidding as the Grand Canyon that blame is cast, heads begin to roll, excuses are made, and desparate attempts to recover and regain lost glory that things get specific. Some would like to believe that in the wake of the loss of Steve Jobs that even lofty Apple may be on the ledge of its own deep drop into the valley.
The incredible thing is that this can be the very catalyst for change. Innovative companies see this as the perfect and exact moment to change the direction and culture of companies too long mired in inertia unable to change with the times and trends.