The Coolness Factor is an online information-centric publication of InsideAccess Communications working out of San Francisco, CA. It is our objective and desire to become a primary resource for motivated individuals in their never-ending quest to locate essential resources by providing insider information and vital leads into the constantly evolving World of Cool innovative hip developments in the emerging digital ecosystem. This can include a very wide and diverse range of information on personal technologies, stat-of-the-art gadgets, amazing gizmos, new devices, mobile innovations, rich multimedia, and timely coverage of hot (er, read that as COOL) trends, industry events and new product releases that signal change and new directions. [EDITORIAL APPROACH] Because most people don’t really read or view complex wordy web pages or sites we have chosen a news brief-style journalistic method allowing us to provide bits and bytes that lead you to or prompt you to followup on just the things that interest you.
I assure you that if you spend time exploring the site you will find a wealth of online resources that will enrich and illuminate your digital life. There are links to web gems that have taken me years and untold hours of online digging to uncover.
My name is Tony Fleming, I am the publisher and at present the primary author/contributor. This publication affords me the opportunity to comment and report on the latest developments in the world of technology and digital life. As an experienced professional broadcaster, newscaster, and journalist I have dedicated a lifetime to monitoring the latest developments in
innovation, business, and emerging technology. Now, as a web developer and freelance writer I see my task as one of covering the newest developments in the digital ecosystem and reporting back to interested readers what I uncover and affording them the opportunity to
comment and offer feedback. We encourage freelance writers to submit article abstracts for consideration. At the same time we discourage article thieves from borrowing, modifying and spinning Coolness factor articles to raise SEO rankings.
My chief “advantage” is that I am really interested in and value this stuff but I am a long-time skeptic that understands how even great things can be misused, abused and distorted to their worst purposes, and that even the best technologies can rot and die on the vine if they aren’t effectively utilized.