Webinars may have started out initially as valued training and instruction tools but over time webinars for the most part have been coopted and converted by aggressive marketing types into new ways to lure in sheep and to fish for easy prospects.
Their webinar attendance offers show up in our email boxes sounding like things we really would like to know or need to learn. When we sign up we are placed on a “suckers” list, when we attend we become target prospects.
It will be a shame that once we grow weary of this cycle/trend we will give up in mass on webinars altogether. A powerful/valuable tool will be lost to legitimate sources of information, content, and services that could benefit from having such a robust means of interacting with their customers and public.