In the coming weeks it will be hard to ignore the push over this new device. The ads and messages are in our email and peppered throughout our favorite TV programs, they are even lurking in popups throughout our daily web siurfing excursions.
The main message of the pitch is that the Samsung Galaxy Note II is “The Next Big Thing”. I think that is not something that marketers can just cliam. That is a boast has to be earned and garnered by reviewers, industry pundits, analysts, and millions of users not marketing wonks hoping to sway opinion and drive sales. It may indeed be a worthy device but there is value to letting the market decide if it really is the next big thing. Apple’s new iPad Mini would have to be considered as well as a handfull of other slate-type manufacturers.
Someone or others will have to come up with criterea and factors that determine when some particular device or type of devices has moved the mark or raised the bar and steps up a new level to create a new space.
The jury is still out on this and probably will not decide until we see the bottom-line financial returns of the 2012 Holiday shoping season.
Samsung with the Galaxy Note II has entered their bid for the title but must line up against a whole host of device alternatives like iPads, iPods and Ultrabooks if it wants to be declared “The Next Big Thing”
The stakes are high. If successful Samsung could leapfrog past merely competing with Apple’s iPhone by introducing a newer form factor into the race and attracting new markets such as education and enterprise into the rapidly emerging marketplace for pad-type devices.