The Coolness Factor Spring 2013

I don’t know if you too feel it but I sense that we are in something of a creative valley.

There is nothing really new nor innovative to stimulate an eager imagination and excitement matching the highlight developments of the past few years.

It is very much like we have annointed the current leading trends, products and services as the ones that fit our needs precisely.

I know this is not true but I fear that innovators and developers have given up and started to believe that things have reached that level.

Occassionly something new or at least interesting peaks out but forces quickly push them back in to the shadows of obscruity.

I was jazzed by the Kickstarter Pebble Watch project but that has taken so long to emerge that I am almost over it.

PLEASE, If any of you, my readers, know of some significant innovation that can renew my faith please let me know before I get bored and turn away.

Webinars may have started out initially as valued training and instruction tools but over time webinars for the most part have been coopted and converted by aggressive marketing types into new ways to lure in sheep and to fish for easy prospects.

Their webinar attendance offers show up in our email boxes sounding like things we really would like to know or need to learn. When we sign up we are placed on a “suckers” list, when we attend we become target prospects.

It will be a shame that once we grow weary of this cycle/trend we will give up in mass on webinars altogether. A powerful/valuable tool will be lost to legitimate sources of information, content, and services that could benefit from having such a robust means of interacting with their customers and  public.