Just as I started to cover and write about companies developing Social Media monitoring tools along comes Adobe to attempt to scoop up the market space and insert themselves into the food chain by launching a new suite of marketing tools called Adobe Social.
Adobe Social is intended to help users measure and understand the return on investment they get from their social media campaigns.
With Adobe Social Users can:
Monitor mentions for their brand on Facebook and Twitter, find out which customers are the key influencers on each of these networks and track how much revenue is being generated from specific social media campaigns and posts.
Target ads to particular audiences, personalize their websites based on how users interact with them and build apps for Facebook, effectively in efforts to make Adobe Social an all-in-one marketing solution.