Discovery was the magic feature that Google brought into our world and that has not yet been equalled by anyone including Microsoft. Now amidst all the clamor and noise around the emerging Social Media trend, thankfully there are a few companies out here attempting to bring discovery and management into the social media realm.
If these companies succeed in providing social media users with powerful management tools they could be provider the best solutions and answers to ever-perplexing questions now being asked by most of us. How to reduce the clutter and confusion.
The emerging trend these days seems to be attaching the words “Social Media to older and sometimes more traditionally established disciplines and loudly declaring that a new industry opening up opportunities to those that rush into the void. This reminds me of the early mistakes we all made at the onset of digital media and the Internet. We all saw access to the Internet as the end-all be-all to everything that ailed us. We tried to morph and contort it into whatever we though could match and advance our accumulated experience and skills.
Now we are at a crucial stage where refining and improving the quality of our online social interactions seriously come into play. There exists a HUGE opportunity for the companies that can get in there and get it right, the scramble is on. More to come. when the research is done Stay Tuned!