The Coolness Factor Spring 2013

Google, RIM, and Apple have their own handsets running on their own operating systems. However according to Stuff Magazine Microsoft may not actually be planning to release their own branded device. This is the case according to Microsoft’s Greg Sullivan senior marketing manager for Windows Phone. Sullivan is on the record as stating that, despite the recent announcement of the MS-branded and recently announced Surface tablet line, they have no plans to apply the same strategy to smartphones – instead they are deferring to rely on handsets built by partner companies like Nokia, HTC and Huawei to move Windows Phone 8 forward. This is similar strategy to that Microsoft has traditionaly taken with Windows driven computers over the years. Some believe however that if Microsoft were to acquire a major phone manufacturer such as the very troubled Nokia that decision could and probably would change in the future.