Sometimes when a company has pioneered a new direction in business they may be a bit tardy or slow in picking up on an even newer innovation or change in market direction. When that change could benefit or even perfect the original invention they will eventually wake up and get a clue. Such is the situation and case with the usually high-flying Avon. Avon cautiously took its time and sat on the sidelines of the recent whirlwind emergence of social media far too long, but no longer. Now that the economy is in free fall and Avon is losing traction in door-to-door sales Avon is about to get nimble and dive into social media, especially utilizing Facebook.
This will probably be the on-going scenario with most similar specialty market leaders. They will wake up one morning and suddenly realize that the world as they knew it has changed and what will determine their future and survival will be their ability to survive and thrive in the midst of change.