Women that go with multiple men are called certain names, but what do you call a tech company that plays around in a variety of OS camps? The term might be versatile. That could work, but really doesn’t carry the sting of other more pointed and direct terms.
Whether this is a strategic or tactical moveI am not really certain. I am also not certain if this has worked in any other industry other than candies. It hasn’t been effective in the automotive industry, nor in the music or entertainment industry. The most recent evidence suggests that as in politics, limiting choice eliminates confusion.
I once worked in a men’s storein San Francisco that put out the same three-piece suit in a wide variety of colors and they stayed on the rack till they grew stale on sale.
When store owner Sam Alderman educated me (told me) to narrow down the selection to only a couple of colors and styles the suits literally started flying off the rack and we had to reorder several times but weknewwhich were the hottest sellers. That lesson stuck with me and didn’t really come to mind or serve as an overiding principle until now.
I call this “OVERCHOICE”.
None of the above commentary speaks to the quality of the phone, we will get to that in another post or review.