I had a good friend (now deceased) that whenever he was not allowed to enter a particular market would overtly change the game and totally disrupt the billion dollars efforts of those that presumed to impare his participation in industries he created. He was masterful at it. No one could figure out how he did it. And they hated him for it. Because I worked closely with him and he often slept on my living room floor in between all-week development jags, I got a chance to see exactly how this genius worked. Often it started with an off-the-wall “Wouldn’t it be cool… idea. Followed by, “What if…?”. That would evolve into “what about this?”
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