A tidal-wave of new product launches and partnership announcements has begun flowing from 2011′s Mobile World Congress that took place in Barcelona, Spain. The Coolness Factor will post a condensed rundown of what we think are some of the coolest and most innovative of the bunch. Until then you can visit the actual event site and help me do some of the research and homework. Apple didn’t even bother to show up at the party but their stand-out iPhone 4 managed to snatch down the award for “Mobile Product of the Year “. Nice trick huh, so what’s next? www.mobileworldcongress.com/
New MacBook Pro!
The New Mac Book pro
Well the Rumors circulating in inner circles, were true, and the recent refresh of Apple’s popular Macbook Pro laptop lineup just came down, and it was indeed quite snazzy to longtime MacBook owners and users . Some stores were expecting “Do Not Touch!” sealed packages. Apple also began discreetly informing European resellers to be on the lookout for delivery of sealed “Do Not Touch!” product pallets.
Apple, as has been their fashion, was being super-secretive and gave terse warnings that retailers daring to open, touch or peek into these shipments before an official announcement would be in “deep doo-doo”. Those familiar with Apple believed they were serious about yanking reseller licenses from ANY dealer or retailer that got too nosy in advance of the official announcement. It worked!
Shipments of older models were subsequently phased out, which indicated to the observant that something new was indeed imminent. We are among the many that were waiting for just this for quite a while and are thrilled that these rumors were in fact true. Visit my Blog page link above or go to Apple.com to get the “full skinny”.
There are three models in the new MacBook Pro series:
13-inch MacBook Pro
15-inch MacBook Pro
17-inch MacBook Pro
Apple held an iPad 2 Press Event Wed. March 2 at Yerba Buena Center in S.F. where the innovative company unveiled a new version of the hugely popular and industry-leading Apple iPad, as expected the newly revealed iPad 2 was thinner, lighter and featured a host of features and a few improvements that included a front-facing camera and a rear-facing HD camera for Facetime video chat support. Some reports suggested it would be powered by one of Qualcomm’s but in the end it was a Dual-core A5 chip promising greater performance. A 10 color magnetic smart covers allowing an autowaking state also serves as a stand. It maintains important specs and comes in at the same pricing levels as the previous version.
To use a metaphor, Apple “came out swinging for the fenses”. Knowing that they face mounting competition from many “me-to” tablet manufacturers, like Blackberry who waited until the very eve of Apple’s event to announce the Blackberry Playbook and by effect declare all-out war. Most other competitors plan to use the Honeycomb version of Google’s Android mobile operating system and by CES 2012 they will attempt to muddy the water, and pimp their wares. Meanwhile, Steve Jobs, still on leave dealing with ongoing health issues took the stage to a standing O. Many were really glad (jazzed) to see him looking well and still deep in the mix.
The iPad is the single greatest defining (read that, disruptive) product other than the iPhone and iPod to profoundly shape up or shakeup a whole new market and by effect enhance or deeply impact and change the whole computer industry. We must anticipate and wait to see exactly how Apple will creatively respond with an iPad 2 to the mounting competition of Android and Windows 7 Tablet upstarts . Those rivals, however still lack a successful App Store and developer community to rival Apple’s.
Notes from the Presentation on iPad 2 features:
They started out by declaring it “completely redesigned”, bringing new advances in form and function
- 1/3 thinner
- 15% lighter
- duo-core A5 chip ( 2X fast 9X graphics performance)
- Colorful Magnetic smart cover
- Full 10 hrs battery life
- Front facing and rear-HD facing camera
- Photo booth editing
- iMovie editing
- Touch instruments
- Video Mirroring
- New Gyro
Roku is a little box that allows users to stream entertainment to our TVs. Users can instantly watch movies and TV shows from Netflix,Hulu Plus or Amazon Instant Video, listen to music on Pandora, they catch the latest ballgame, and more.
The device is affordable and very easy to install and use. I gave one to my daughter, who is a movie fiend and her and her new hubby find it invaluable. and tons of fun.
I am also jazzed about the other services I can access through the box like Revision 3 and TWIT.
I know all of the newest gaming devices and TVs will come ready to do much of this, but Roku made it happen for me first and best and that makes it special in my book.
The COOLNESS FACTOR is in need of passionate technology writers and researchers with experience in journalism and that have a healthy respect for accuracy and diligence. There is not much in way of financial consideration that I can offer at this time, however, as we develop what could and should become a valuabe publishing entity appropriate equity can be the reward for participation. [this is not an offer of securities]
With all of the new apps and innovations springing up around us, it is almost impossible to separate the real innovations from the incremental additions and “me-too” imitations. However I am attempting to monitor some that I thing herald new directions and signal the possibility of change.
What I know of change is that it is often disruptive and has a tendacy to displace or marginalize whatever came before. In this environment I hope to serve as one small touchpoint in the evolution of our medium. As a jounalist I am trained to be able to recognize important news. Utilizing this talent/skill I will do my work and report back here, if it really matters.
Long before the advent of apps and Social Media I have relied on The Museum of Modern Betas to introduce me to prototypical and new Beta developments before they “blow up” or self-destruct. I have peeked many new trends and first mover solutions just by keeping plugged into MOMB. I am glad they have survived the changing times, and thank them for all their work over the years.
Trend Hunter Magazine is good resource for techo geeks and the innovation curious. When then don’t over market to site visitors they present a fairly decent web read.