I found it hard to nail down exactly what Technorati/Technonati is all about so I decided to present it to you in their own words. Use the links provided below to check them out for yourself. Its worth a visit!
Technorati was founded to help bloggers succeed by collecting, highlighting, and distributing the global online conversation. Founded as the first blog search engine, Technorati has expanded to a full service media company providing services to the blogs and social media sites and connecting them with advertisers who want to join the conversation, and whose online properties introduce blog content to millions of consumers.
The leading blog search engine and directory, Technorati.com indexes more than a million blogs. The site has become the definitive source for the top stories, opinions, photos and videos emerging across news, entertainment, technology, lifestyle, sports, politics and business. Technorati.com tracks not only the authority and influence of blogs, but also the most comprehensive and current index of who and what is most popular in the Blogosphere.
Technorati now publishes high quality, fully edited, original content daily on a wide range of topics, written by hundreds of member writers.
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About Technorati Media
Technorati Media is an integrated online media company with an ad network, three owned web properties, and an ad technology platform. Launched in June 2008, Technorati Media’s ad network has quickly grown into the largest social media ad network (blogs, social networks and distributed content), boasting an audience of over 300 million unique visitors a month worldwide and 150 million people in the US. In July 2010, comScore ranked Technorati Media as the 4th largest social media property and the 3rd largest blog property. Technorati.com, the flagship site, is the world’s first and largest blog search engine and a robust community blogging platform. BlogCritics.org is a journalism 3.0 site with a community over 3,100 authors who have published over 100,000 articles using the site’s proprietary publishing platform. Twittorati.com shows what top bloggers are tweeting about, and how these trends compare to blogosphere trends.